Lyrical fury, passionate flows, and divine personification collide head first in every bar of Young B. Cole new single U Know It. Accompanied by a high energy visual directed by Javier Morin Jr., U Know It exemplifies northwest Hip Hop flavor and gives life to a new form of West Coast lyricism.
Young B. Cole's dedication to authentic Hip Hop and reality based style of rap sets him apart from the pack of hungry emcees emerging today. Influenced by rap legends Tupac, B. Cole took Seattle by storm with his 2016 project Riches Define Hustle, a mantra that the lyricist lives his life by every day. Fearless and bursting with life, B. Cole's style and fervor make him a force to watch as his name becomes recognizable in households around the world.
Feeding a craving listeners have desired for years, U Know It praises the underdog and uncovers the imminent glory hidden behind each stanza and bar. With his Clique Vodka in hand and his city on his back, B. Cole strides to the forefront in Hip Hop as he makes his mark and continues creating the hardest party anthems coming from the Pacific Northwest.
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